CONVERSE RENEW

A short spot about Converse's line of shoes made from recycled materials. The three materials shown are plastic from bottles, used denim fabrics, and upcycled yarn.

Converse stands to make a more green and sustainable world. With their new line of shoes called Converse Renew, recycled materials such as plastic, old denim, and upcycled yarn can be used as a sustainable source for fashion.

This was the first time that I used dynamics and simulations for the first time. I wanted to learn how to create more realistic simulations to use them as a fun way to reveal the shoe. I also used more interesting camera moves to reveal the shoe in place of simulations.

Final image sequence.

Redshift was an important tool that I had to learn how to use, as well as understanding the various simulation tools in Cinema 4D. This was a great way to put those newly learned skills to the test. Shot composition and editing were other skills that while I have yet to master, are incredibly necessary to have as a motion designer.