A series of short looping videos, endtags and a lower third animation used for D'addario brand recognition. I was tasked to create six different endless loops that would make a series of satisfying and looping videos that use the six ball ends as the main element, to create an endcard animation/logo mnemonic that features the ball ends and the D’Addario logo with the tagline, and a lower third animated element that is used for broadcast media to reinforce brand recognition.
Role: Designer, Animator
Studio: LOGAN
Creative Director: Kenji Yamashita
Producer: Peter Rynsky
Client: D'addario
LOOPS
Pendulum
EQ
Zoom
Lift
Pacman
Slide
ENDTAGS
5 Second Endtag
3 Second Endtag
LOWER 3RD
Full-size
In context